Our wordmark is Walmart's secondary brand logo, inspired by Sam Walton's iconic trucker hat from the cover of his autobiography “Made in America.”
Wordmark
It's a distinct and ownable reinterpretation of a core piece of Walmart’s visual legacy, adapted for modern use.
Overview
Our wordmark is our secondary brand mark, used in conjunction with our Spark. While our Spark may be used as a standalone logo, our wordmark is not used without our Spark present in the same application. In layouts with limited space, such as a narrow banner ad, our wordmark does not need to be included. Its letterforms are drawn to match the Bold weight of our proprietary typeface, Everyday Sans (see Typography page), for consistency and equity across our brand system.
Note
Our wordmark is a custom piece of artwork, not just the word “Walmart” typeset in Everyday Sans. It must be used as shown here and never altered or recreated.
Clearspace
The clearspace of our wordmark is equal to half the height of the letter “L”. This establishes a defined boundary to ensure it’s free from any surrounding elements, text, or graphic clutter.
This space serves to maintain the wordmark’s visual integrity, legibility, and impact by preventing any interference or crowding from other design elements.
Primary Color Usage
Our wordmark primarily appears in True Blue on White backgrounds or in White on True Blue backgrounds.
These are our most iconic and universal colorways and should be used to represent our brand wherever possible.
Secondary Color Usage
When applying our wordmark over dark backgrounds or photography, we use white for maximum contrast and legibility.
Note
In the case of photographs with lighter backgrounds, our True Blue wordmark may provide better contrast—please use your best judgment to ensure legibility.
Minimum Sizing
Our system includes two variations of our wordmark for use at different scales. Our standard wordmark is our default version and should be used for most sizes and placements.
Our small-use wordmark is reserved for sizes less than 0.25 inches (or 24 pixels) in height. This wordmark is a unique piece of art that has been optimized for legibility at smalls scales. It is not interchangeable with our standard wordmark and should be used with great care. If in doubt, always opt for our standard wordmark.
1. Standard Minimum Size 0.25inch or 24px
2. Small-Use Minimum Size 0.15inch or 14px
Note
Wordmarks here are not shown to scale. Refer to pixel and inch measurements for proper sizing.
Holding Shapes
When creating physical representations of our wordmark, such as pins, patches, stickers, or other merchandise that require our logo to be die-cut or molded from a substrate, we may utilize one of the holding shapes shown here.
These graphics are for limited use and should only be employed in the instances outlined above. Follow the construction guidance to the right for a consistent and correct appearance.
Note
Do not use any other holding shapes for our wordmark including circles, squares, or ovals.
Form-Fitting Border
Border width is equal to the interior arch of the m.
Rounded Rectangle
Clear space is equal to the width of the t.
Wordmark Don'ts
Do not use the wordmark in unapproved colors.
Do not make the wordmark partially transparent.
Do not use low-contrast color combinations.
Do not crop off pieces of the wordmark.
Do not rotate the wordmark.
Do not outline the wordmark.
Do not lock up the Spark to the left of the wordmark.
Do not lock up the Spark above the wordmark.
Do not lock up the Spark to the right of the wordmark.